An Introduction To Gourmet Coffee

 Over five hundred billion cups of coffee are consumed each year making it the most popular drink on this earth. For centuries, this aromatic, spirit-lifting drink has been the beverage to serve at any and all events. Many board meetings and friendships have thrived over a cup of coffee. Extracted from the seed of cherries growing on coffee trees, coffee is grown extensively in fifty-three countries across the equator.

Specialty gourmet coffee is very popular among coffee drinkers today. As a matter of fact, statistics show that it is one of the fastest-growing food retailers netting approximately $8.5 billion a year. People enjoy the taste of the sophisticated beans used in the making of this delightful gourmet drink. 

The beans are grown at very high altitudes on Arabic trees and feed on volcanic ash. A cool climate and lots of moisture result in a high-quality bean group. The soil the beans are grown in produces the very distinct flavors of the gourmet beans. Gourmet coffee has a more balanced flavor and richer taste than the standard mass-produced coffee. The beans go through a rigorous process of certification that is very strict to help keep the quality high.

Please remember it does not matter what the experts tell you about coffee. It is all about you. Do you like it or not? 

You can find gourmet coffee in most grocery stores, specialty shops, restaurants, and coffee shops. If you are a true connoisseur, you might compare gourmet coffee to a wonderful bottle of wine.

I have been a CEO and CMO of many companies. I have written many books on business and had my own radio talk show on business in Florida.

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