Good Coffee
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I have been a CEO and CMO of many companies. I have written many books on business and had my own radio talk show on business in Florida.
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Coffee For A Better Life
Coffee, a drink cherished by many; a drink avoided by others. Tea, its main rival, seems to offer a bounty of better health benefits; a drink for the New Agers and those who want to escape the decadence of the brown, caffeinated drink. The fact stands that tea can only be as beneficial as its preparation, which in some cases may have as much sugar as a can of soda. To understand coffee, one must understand the core value of tea: that the brewed leaf itself is the only healthful component. Everything else is decadence. To that, the coffee bean itself contains a number of benefits to health. But the culture of coffee, like the tao of tea, contains a lot of excess trimmings. Espresso machines, for example, produce a highly concentrated form of ordinary coffee. And then the all-consuming vice: sugar. Along with the cream, sugar waters down the benefits of coffee, where it turns the brew into drinkable candy. But all of this remains unchanged from tea. The bean is an important part. C...
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